About Human Arc

Human Arc Ltd is an independent advisory practice founded by Benjamin Tilly

Ben works directly with clients and where needed, draw on a trusted network of specialists to complement his expertise. Engagements are practical and focused:

  • Clear definition of the problem

  • Structured diagnostic to identify root causes

  • Targeted design and implementation support

The aim is not to create more strategy — but to make what already exists work.

Ben has a background in digital transformation and capability leadership with more than two decades of experience working at the intersection of business (inc. healthcare), marketing technology and organisational change with a particular focus over the past five years on omnichannel and AI.

He has worked with leading pharma organisations including Astellas Pharma, Grünenthal, Vertex Pharmaceuticals, GE Healthcare, Leo Pharma, GlaxoSmithKline and Sanofi, at regional and global levels. He has also worked globally and regionally with companies outside of pharma including IBM, Apple Computers and The BBC.

His work has focused on enabling organisations to adopt new engagement models and build the capability required to operate them effectively.

Human Arc builds on that experience to explore the human side of transformation in healthcare.

ASTELLAS PHARMA ‍ ‍| VERTEX PHARMACEUTICALS |  LEO PHARMA

GE HEALTHCARE ‍| ‍GLAXOSMITHKLINE |‍ ‍SANOFI

GRÜNENTHAL GROUP | AMERSHAM BIOSCIENCES|‍ ‍ BLUE EARTH DIAGNOSTICS

IBM |‍ ‍BBC | APPLE COMPUTERS

The Idea Behind Human Arc

Human Arc was created to explore a simple observation:

  • Technology is evolving rapidly across healthcare organisations.

  • Artificial intelligence, automation, omnichannel engagement and advanced data platforms are reshaping how companies interact with clinicians and patients.

  • Yet the real challenge of transformation is rarely technological - It is human.

  • Organisations must adapt their leadership models, capabilities and behaviours in order to realise the full potential of new technologies.

Human Arc exists to support that process of adaptation.

Overview:

  • 20+ years in digital transformation

  • Global & regional pharma experience

  • Medical + Commercial alignment

  • Omnichannel & AI adoption focus

Why the Name “Human Arc”

  • Technology often advances in sudden leaps.

  • Organisations evolve more gradually.

  • People adapt over time as new ideas, tools and ways of working take shape.

  • This process of organisational evolution forms a human arc — a progression from uncertainty and experimentation to understanding and adoption.

  • Human Arc focuses on helping organisations navigate that journey.

Recommendations:

  • Mark Prince - MD Head of Global Brand for Accenture: Ben is an insightful digital thought leader who is able to link up the needs and challenges of modern Pharma with the increasing opportunities offered by digital channels. Ben is pragmatic in his approach, but also willing to challenge norms and push boundaries. I enjoy working with Ben.

  • Erica Schirmer- Global eMarketing for‍ GE Healthcare: Ben was the eMarketing Specialist for Europe when I led the Global eMarketing Forum at Amersham Biosciences. He was extremely quick to embrace new concepts and new ways to grow the European market. He pioneered the augmentation of traditional marketing practices with modern eMarketing techniques and sought out relationships with new vendors and new ways to communicate with his customers. There was a large growth in the European market while Ben and his colleagues spearheaded their eMarketing campaigns. I strongly recommend Ben for any position that he may be seeking.

  • Mark Vossenaar - Vice President and General Manager for AFB International: Ben became part of the European Marketing team as a member of the Marcomms team within GE Healthcare, specialised in online & E-marketing. As a specialist he advised and worked with the marketing managers to make sure we were using this channel as professional as possible. Ben was key to drive new propositions and concepts through the organization and was well respected and recognized by the team for allowing them to make full use of this channel. Ben is very creative and a good communicator allowing him to translate organizational needs into the highly effective online/E-channel. It was a pleasure having Ben part of the team and would recommend him to anyone who needs an E-channel expert.

  • Justin Speight - Programme Manager, Business Systems, Transformation, Private Equity, Carveout Manager: Ben has a great passion for digital marketing and not only commands a thorough understanding of this subject but has the ability to cultivate excitement and curiosity in others on the future of this space. I personally have a broader and deeper understanding of digital marketing through tapping into Ben's knowledge and reading leading publications recommended by him. Ben has a personality that will help his success and I very much enjoyed working with him.

  • Sarah Jeffery - Project Director at Zyme Communications Ltd: Ben comes highly recommended: As part of the European Marketing team (GE Healthcare), he was involved in both global and regional web and e marketing initiatives, facilitating change in our marketing strategy and developing leading on line capability. Ben successfully combines his obvious technical ability, with business knowledge and people skills to scope projects, gain buy and deliver results. Added to this his energy and enthusiasm makes him a great individual to have in any organisation.