The Human Adoption Gap

The Human Adoption Gap describes the distance between technological capability and an organisation’s ability to use it effectively.

Across industries, organisations often deploy advanced technologies but struggle to achieve meaningful adoption.

• The underlying causes typically include:

• unclear leadership alignment

• insufficient capability development

• misaligned incentives

• cultural resistance to change

Why It Matters in Healthcare

Healthcare organisations operate in complex, highly regulated environments.

Transformation requires alignment across medical, commercial, regulatory and operational functions.

Closing the Human Adoption Gap is therefore critical to ensuring that new technologies ultimately improve patient outcomes.